Full-funnel acquisition strategies designed to convert and monetize
Determine who needs your product and why they need it
Use real data to build efficiencies with consumer acquisition and retention
Efficiently acquire consumers for mobile installs or web-based traffic
In-depth testing and revision to maximize product potential
Maximize the lifetime value (LTV) of your consumer traffic
CEO, Growth Hacker, Facebook & Google Advertising, Mobile Apps & Product Strategy
Chief Marketing Officer and lead optimization expert
ConsumerAcquisition.com is a full-service growth hacking agency, founded by data-driven performance marketing experts. We are masters at acquiring consumers on Facebook, and we specialize in mobile app installs and web-based performance marketing. We are 100% transparent, work on a flat retainer and use your Facebook account. No proprietary technology, no markups and no hidden fees. We have profitably managed over $250MM in paid acquisition. Product optimization services are also available.
We are pioneering a Growth Hacker methodology to help brands and direct response advertisers achieve performance at scale. Whether you are a Fortune 500 organization or startup struggling with the question of how to quickly build a user base, we can help.
We have been chosen by some of the world’s leading marketers to help them grow. We work tirelessly to get you the right visitor, download, conversion rate, sale, subscription, registration… profitably, at scale, and before your competition. Take a minute to check out our process and then contact us to get started.
We engaged ConsumerAcquisition.com to drive iOS app installs and they amazed me with their performance. If you want a low cost installs at scale, this is the team to work with.”
- Dan Putterman, CEO, Pogoplug.com
Brian transformed marketing from the use of affiliates to a major PPC program that widened gross margins.
- Sharon Wienbar, Partner at Scale Venture Partners
Brian has been an advisor and friend to the Rotten Tomatoes founding team for many years and his experience and knowledge in both entertainment and in large-scale websites is deep and diverse. He’s been an early and important leader in the online industry and I look forward to being able to solicit his help again in future projects.
- Stephen Wang, Co-Found Rotten Tomatoes
Our first $1 million spent on Facebook advertising would have been more efficient if we took the money to a parking lot, lit it on fire, shot a video of the cash burning and then posted it to YouTube. At least consumers would have shown up to our site as a result of the video going viral. We’ve heard it hundreds of times – “Facebook doesn’t work for performance advertising.” We finally figured out how to make Facebook wildly profitable, and Nanigans is at the center of our success.
Facebook advertising can be hard to run efficiently. Really hard. For any marketer with an SEM background, the most challenging aspect of scaling Facebook spend is adapting to the reality that ads “burn out” in seven days or less, creating an endless churn of ad creative, testing, management and inefficient media spend. When advertising on Google you can set it and forget it, but to make Facebook advertising “work” at scale, marketers need to obsessively analyze real-time ad performance, adjust bids on an intraday basis, and endlessly build and launch new ads and interest clusters (Facebook’s version of keywords) – think about day trading on a stock market that never closes.
To help us scale, we turned to Nanigans for three primary reasons, and each reason is rooted in automation. Our fundamental belief is that machines should automate as many tasks as possible, while marketers manage the tasks that require a human or creative touch. Nanigans’ Ad Engine platform offers powerful automation in the following areas:
With Nanigans’ automation across campaign creative, targeting and optimization, we’re able to more efficiently manage ad campaigns at scale. The platform alone, however, isn’t enough to guarantee that a marketer will make Facebook “work.” If we continued to deploy the strategies that caused us to burn our first $1 million, we’d tell you that “Facebook doesn’t work for direct response advertising.” The reality is that Facebook advertising does “work” in a massive way, but we highly recommend partnering with a fully-transparent agency that will show you how to reach profitability much sooner than your first $1 million. An exceptional solutions provider should also leverage your Facebook accounts to build your account history, train your team on best practices and share the interests, clusters and keywords that work best – after all, it is your money!’
Advertisers are finally catching up with the exponential growth of mobile. In 2011, consumers spent 23% of their viewing time on mobile, but advertisers only spent 1% of their budgets on smartphones and tablets.
A new report from eMarketer reveals that the shift to mobile advertising has finally begun to accelerate. In the report, eMarketer found that U.S. mobile ad spending more than doubled from 2012 to 2013, going from $4.4 billion to $9.6 billion.
Next year, eMarketer predicts, overall spending on desktop advertising will increase by just 0.41%, while mobile ad spending will grow a further 56.00% to $14.97 billion. By 2016, spending on mobile will rival desktop spending, and in 2017 it will blow past, posting $35.62 in ad spending compared to the desktop’s $27.21 billion.
Additionally, we believe a significant percent of that increase will shift towards mobile app installs through the AppStore or Google Play.
Here are some of the key companies and developments in the mobile advertising ecosystem.
The industry is both consolidating, and growing more complex. Facebook, Google, Ad exchanges, DSP/supply-side platforms and mobile ad networks are all push hard for growth and the distinction between these companies are blurring. Providers are vying for ad dollars and making big promises about the efficiency they can provide. But this complex landscape makes it difficult and expensive to determine which companies have the best set of offerings to meet a mobile advertiser’s goals.
To read more, check out business insider