Full-funnel acquisition strategies designed to convert and monetize
Determine who needs your product and why they need it
Use real data to build efficiencies with consumer acquisition and retention
Efficiently acquire consumers for mobile installs or web-based traffic
In-depth testing and revision to maximize product potential
Maximize the lifetime value (LTV) of your consumer traffic
CEO, Growth Hacker, Facebook & Google Advertising, Mobile Apps & Product Strategy
Chief Marketing Officer and lead optimization expert
ConsumerAcquisition.com is a full-service growth hacking agency, founded by data-driven performance marketing experts. We are masters at acquiring consumers on Facebook, and we specialize in mobile app installs and web-based performance marketing. We are 100% transparent, work on a flat retainer and use your Facebook account. No proprietary technology, no markups and no hidden fees. We have profitably managed over $250MM in paid acquisition. Product optimization services are also available.
We are pioneering a Growth Hacker methodology to help brands and direct response advertisers achieve performance at scale. Whether you are a Fortune 500 organization or startup struggling with the question of how to quickly build a user base, we can help.
We have been chosen by some of the world’s leading marketers to help them grow. We work tirelessly to get you the right visitor, download, conversion rate, sale, subscription, registration… profitably, at scale, and before your competition. Take a minute to check out our process and then contact us to get started.
We engaged ConsumerAcquisition.com to drive iOS app installs and they amazed me with their performance. If you want a low cost installs at scale, this is the team to work with.”
- Dan Putterman, CEO, Pogoplug.com
Brian transformed marketing from the use of affiliates to a major PPC program that widened gross margins.
- Sharon Wienbar, Partner at Scale Venture Partners
Brian has been an advisor and friend to the Rotten Tomatoes founding team for many years and his experience and knowledge in both entertainment and in large-scale websites is deep and diverse. He’s been an early and important leader in the online industry and I look forward to being able to solicit his help again in future projects.
- Stephen Wang, Co-Found Rotten Tomatoes
We Are Hiring A Search Engine Marketing Manager
The ideal Search Engine Marketing Manager is hyper-analytical, creative, and has a strong passion for learning. We’re the best at what we do, we work as hard as anyone you’ve ever worked with, and we expect you to fit right in.
The Perfect Search Engine Marketing Manager Candidate:
Here’s Why You Want to Work With Us:
We drove more than 1 million mobile app installs on Facebook in the past few months, and our cost-per-install (CPI) averaged less than $1.00. We achieved these results across multiple clients and verticals, and we fine-tuned our advertising strategy with every dollar spent. We’re convinced our process is the most efficient for driving mobile app installs on Facebook, and we’re excited to highlight our strategy for you.
Many advertisers tell us they’re happy with a CPI below $4.00, where we hit the panic button when our CPI balloons to $1.00. What makes us different? We developed a strategy that allows us to beat the market CPI, across clients and verticals, time and time again. Our process is part art, part science, and a whole lot of blood, sweat and analytics.
The Art –
Developing highly-efficient ad creative is an art that will save you a ton of money. Your biggest lever to reduce CPI is to optimize your creative for CTR% and conversion %. From ad copy, to ad images, to App Store and Google Play app descriptions, we religiously introduce new variations. We recommend using short, clear calls to action for your ad copy, focusing on detail and readability of your images, and making sure the App Store and Google Play app descriptions mirror the messaging and imagery in your Facebook ads.
The Science –
Data rules in our company, and we take a scientific approach to performance analysis and bid management. We use Nanigans to execute our strategy, and our unique process allows us to manage ads in a lifecycle. Ad Engine’s dynamic bidding adapts to the performance of ads at various stages in the lifecycle, driving up CTR% and minimizing CPI. We recommend spending up to 20% of your budget testing new ads, quickly pausing underperforming ads, and only attempting to scale your most efficient ads.
Blood, Sweat and Analytics –
The only constant on Facebook is change. Ads burn out quickly (every 4-7 days) and performance can swing at any moment. We gain an extra 20% efficiency by obsessing over data in real-time, and Nanigans helps automate that analysis. By monitoring hourly trends 7 days a week, nights and holidays included, we quickly react to fluctuations and limit financial damage. A couple of inefficient hours can blow out our budget and blow up our CPI, so we’re always on guard. We recommend frequently monitoring intraday performance using Nanigans’ new Performance Analysis reporting tool to quickly identify marketplace performance fluctuations.
Most advertisers shouldn’t be satisfied with a $4.00 CPI. If you’re paying more than $1.00 per mobile app install on Facebook, you likely have an opportunity to reduce your CPI overnight. Our mobile app install strategy is fully transparent, we work with our clients’ Facebook and Nanigans accounts, and our clients have the option to be trained on our process.
Our first $1 million spent on Facebook advertising would have been more efficient if we took the money to a parking lot, lit it on fire, shot a video of the cash burning and then posted it to YouTube. At least consumers would have shown up to our site as a result of the video going viral. We’ve heard it hundreds of times – “Facebook doesn’t work for performance advertising.” We finally figured out how to make Facebook wildly profitable, and Nanigans is at the center of our success.
Facebook advertising can be hard to run efficiently. Really hard. For any marketer with an SEM background, the most challenging aspect of scaling Facebook spend is adapting to the reality that ads “burn out” in seven days or less, creating an endless churn of ad creative, testing, management and inefficient media spend. When advertising on Google you can set it and forget it, but to make Facebook advertising “work” at scale, marketers need to obsessively analyze real-time ad performance, adjust bids on an intraday basis, and endlessly build and launch new ads and interest clusters (Facebook’s version of keywords) – think about day trading on a stock market that never closes.
To help us scale, we turned to Nanigans for three primary reasons, and each reason is rooted in automation. Our fundamental belief is that machines should automate as many tasks as possible, while marketers manage the tasks that require a human or creative touch. Nanigans’ Ad Engine platform offers powerful automation in the following areas:
With Nanigans’ automation across campaign creative, targeting and optimization, we’re able to more efficiently manage ad campaigns at scale. The platform alone, however, isn’t enough to guarantee that a marketer will make Facebook “work.” If we continued to deploy the strategies that caused us to burn our first $1 million, we’d tell you that “Facebook doesn’t work for direct response advertising.” The reality is that Facebook advertising does “work” in a massive way, but we highly recommend partnering with a fully-transparent agency that will show you how to reach profitability much sooner than your first $1 million. An exceptional solutions provider should also leverage your Facebook accounts to build your account history, train your team on best practices and share the interests, clusters and keywords that work best – after all, it is your money!’