Full-funnel acquisition strategies designed to convert and monetize
Determine who needs your product and why they need it
Use real data to build efficiencies with consumer acquisition and retention
Efficiently acquire consumers for mobile installs or web-based traffic
In-depth testing and revision to maximize product potential
Maximize the lifetime value (LTV) of your consumer traffic
ConsumerAcquisition.com is a full-service growth hacking agency, founded by data-driven performance marketing experts. We are acquire consumers from Facebook and Google, and we specialize in mobile app installs and web-based performance marketing. We are 100% transparent, work on a flat retainer and use your media accounts. No proprietary technology, no markups and no hidden fees. We have profitably managed over $250MM in paid acquisition. Product and AppStore optimization services are also available.
We are pioneering a Growth Hacker methodology to help brands and direct response advertisers achieve direct response performance at scale. Whether you are a Fortune 500 organization or startup struggling with the question of how to quickly build a user base, we can help.
We have been chosen by some of the world’s leading marketers to help them grow. We work tirelessly to get you the right download, engagement, revenue, conversion rate, sale, subscription, registration… profitably, at scale, and before your competition. Take a minute to check out our process and then please contact us to get started.
ConsumerAcquisition is an absolute world-class organization that brought tremendous growth and efficiency to our paid acquisition efforts. They work with us across both mobile and paid search user acquisition, significantly outperforming all our previous Ad agencies. They learned our business quickly and massively scaled both business lines. As if that wasn’t sufficient, they continue to impress us with their deep analytical approach at increasing ROI, incredible attention to detail, and last but not least — 24/7 responsiveness.”
- Ramneek Bhasin, GM Mobile & VP Products, TheFind.com
We engaged ConsumerAcquisition.com to drive iOS app installs and they amazed me with their performance. If you want low cost installs at scale, this is the team to work with.”
- Dan Putterman, CEO, Pogoplug.com
We hired ConsumerAcquisition.com to help us grow our app installs. Brian and his team have worked hard testing lots of new creative and strategies to find concepts and creative that work. They increased our mobile installs more than 600% while maintaining our cost per install. Their constant testing and determination have helped our company increase growth and find new areas of opportunity.”
- Jim Miller, Founder and CEO, OnlineConvergence.com
ConsumerAcquisition helped us establish our Facebook user acquisition channel, trained our team and then handed over all the accounts. By working closely together, we grew the channel meaningfully in two quarters and continue to build our Facebook business with the approach ConsumerAcquisition installed. In addition, they provided some great feedback and ideas to optimize our landing pages that help lift conversion rates meaningfully. Facebook is tough to conquer, but this team brings tremendous knowledge and experience to that task and gives you a great shot at success.”
- Sean Fox, Co-President and Chief Revenue Officer, Freedom Financial Network (Bills.com)
ConsumerAcquisition drove immediate growth for our mobile app, and helped develop our user acquisition funnel on the web and in the AppStore. I was blown away by the volume of tests that were rolled out and the variety of approaches that were explored. Through extensive ad optimization, they were able to scale user-volume fast while reducing our cost-per-user. This team comes highly recommended.”
- Laurie Hinckley, Founder, BuySellIQ.com
I have worked with Brian and Tom through a couple of companies and have always appreciated their focus on results and analysis, along with a good sense of humor that goes a long way in helping to have a little fun while getting stuff done.”
- Ben Smith, CEO, Wanderful Media
Brian transformed marketing from the use of affiliates to a major PPC program that widened gross margins.”
- Sharon Wienbar, Partner at Scale Venture Partners
Brian has been an advisor and friend to the Rotten Tomatoes founding team for many years and his experience and knowledge in both entertainment and in large-scale websites is deep and diverse. He’s been an early and important leader in the online industry and I look forward to being able to solicit his help again in future projects.”
- Stephen Wang, Co-Founder, Rotten Tomatoes
So thrilled the Wall Street Journal covered our start up today. We are a full-service growth hacking agency, founded by data-driven performance marketing experts. We acquire consumers from Facebook & Google and specialize in paid mobile app installs, lead acquisition, landing page and AppStore optimization. We are 100% transparent, work on a flat retainer and use your media accounts. No proprietary technology, no markups and no hidden fees, pricing is available on our site. We have profitably managed over $250MM in paid acquisition and consistently driven our clients to #1 in the AppStore.
We Are Hiring A Search Engine Marketing Manager
The ideal Search Engine Marketing Manager is hyper-analytical, creative, and has a strong passion for learning. We’re the best at what we do, we work as hard as anyone you’ve ever worked with, and we expect you to fit right in.
The Perfect Search Engine Marketing Manager Candidate:
Here’s Why You Want to Work With Us:
We drove more than 1 million mobile app installs on Facebook in the past few months, and our cost-per-install (CPI) averaged less than $1.00. We achieved these results across multiple clients and verticals, and we fine-tuned our advertising strategy with every dollar spent. We’re convinced our process is the most efficient for driving mobile app installs on Facebook, and we’re excited to highlight our strategy for you.
Many advertisers tell us they’re happy with a CPI below $4.00, where we hit the panic button when our CPI balloons to $1.00. What makes us different? We developed a strategy that allows us to beat the market CPI, across clients and verticals, time and time again. Our process is part art, part science, and a whole lot of blood, sweat and analytics.
The Art –
Developing highly-efficient ad creative is an art that will save you a ton of money. Your biggest lever to reduce CPI is to optimize your creative for CTR% and conversion %. From ad copy, to ad images, to App Store and Google Play app descriptions, we religiously introduce new variations. We recommend using short, clear calls to action for your ad copy, focusing on detail and readability of your images, and making sure the App Store and Google Play app descriptions mirror the messaging and imagery in your Facebook ads.
The Science –
Data rules in our company, and we take a scientific approach to performance analysis and bid management. We use Nanigans to execute our strategy, and our unique process allows us to manage ads in a lifecycle. Ad Engine’s dynamic bidding adapts to the performance of ads at various stages in the lifecycle, driving up CTR% and minimizing CPI. We recommend spending up to 20% of your budget testing new ads, quickly pausing underperforming ads, and only attempting to scale your most efficient ads.
Blood, Sweat and Analytics –
The only constant on Facebook is change. Ads burn out quickly (every 4-7 days) and performance can swing at any moment. We gain an extra 20% efficiency by obsessing over data in real-time, and Nanigans helps automate that analysis. By monitoring hourly trends 7 days a week, nights and holidays included, we quickly react to fluctuations and limit financial damage. A couple of inefficient hours can blow out our budget and blow up our CPI, so we’re always on guard. We recommend frequently monitoring intraday performance using Nanigans’ new Performance Analysis reporting tool to quickly identify marketplace performance fluctuations.
Most advertisers shouldn’t be satisfied with a $4.00 CPI. If you’re paying more than $1.00 per mobile app install on Facebook, you likely have an opportunity to reduce your CPI overnight. Our mobile app install strategy is fully transparent, we work with our clients’ Facebook and Nanigans accounts, and our clients have the option to be trained on our process.