Facebook advertisers are finally catching up with the exponential growth of mobile app advertising. In 2011, consumers spent 23% of their viewing time on mobile. But advertisers only spent 1% of their budgets on smartphones and tablets.
A new report from e-marketer reveals that the shift to mobile advertising has finally begun to accelerate. In the report, eMarketer found that U.S. spending on mobile app advertising more than doubled from 2012 to 2013. Thus, going from $4.4 billion to $9.6 billion.
Exponential Growth of Mobile App Advertising
Mobile Versus Desktop
Next year, eMarketer predicts, overall spending on desktop advertising will increase by just 0.41%. While mobile ad spending will grow a further 56.00% to $14.97 billion. As a result, by 2016, spending on mobile will rival desktop spending. Also, in 2017 it will blow past, posting $35.62 in ad spending compared to the desktop’s $27.21 billion.
Additionally, we believe a significant percentage of that increase will shift towards mobile app installs through AppStore or Google Play.
About Consumer Acquisition
Founded in 2013, Consumer Acquisition provides creative services, fully-managed user acquisition services, and SaaS tools for social advertisers. We understand the greatest ROI comes from creative testing and we have an unmatched ability to produce videos and images at scale. Our creative studio supports Facebook, Instagram, Google App Campaign, Snap, Pinterest, and IAB formats and our AdRules platform supports Facebook and Google App Campaign.
In January 2019, we announced that we’re now offering Google App Campaign for managed services and expanded our managed services offerings, and tiered them for advertisers of all budget sizes. We also enhanced AdRules with new workflow automation features: AdBuilder Express & Audience Builder Express. The platform offers the industry’s lowest fees; 60 days free, then 0.7% of spend.
Google Premier Partner
In May 2019, we were awarded a Google Premier Partner Badge; recognizing Consumer Acquisition as a leading social advertising and creative solutions. Consumer Acquisition is Google’s only Partner in North America with a Creative and Premiere Certification. The Google Partner Program is a highly selective program designed to help customers identify the highest performing and most reliable companies based on their Google App Campaign social advertising and creative needs.
A company must meet several requirements in order to qualify as a Google Premier Partner. According to Google, “Achieving Partner status means that your company has demonstrated AdWords skill and expertise, met Google ad spend requirements, delivered company agency and client revenue growth, and sustained and grown its client base.” Premier Partners are held to an even higher standard and must demonstrate expert-level AdWords knowledge and performance in order to achieve this badge.
Facebook Marketing Partner
In addition to being a Google Premier Partner, we’re a Facebook Marketing Partner badged in Creative and AdTech. So, we’re uniquely positioned to help you with Facebook and Google App Campaign and creative and UA optimization. Contact us if you’d like to discuss how we can help with Creative or User Acquisition services.
Learn more about our Creative Studio.
