Section Two: How to Prepare
Recommendations on How to Prepare for IDFA Loss:
Please review this Facebook post on Actions to Ads for Ads Ecosystem Changes.
To meet Apple’s new guidelines, game and mobile app advertisers can expect changes in Facebook’s business tool set up. Also in their targeting, delivery, measurement, and reporting. For iOS 14 advertising, businesses who advertise on Facebook’s platform may see limitations in the data that they can report due to Apple’s AppTrackingTransparency prompt.
For advertisers who optimize, target, and/or measure using WEB events here is how Apple’s user prompt impacts information sharing:
For advertisers who optimize, target, and/or measure using APP events here is how Apple’s user prompt impacts information sharing:
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